In order to produce a maximum of profit, the horizon is an unpredictable league. Thus, in order to secure the club’s investment and the risks, the league is closed, which means that, unlike the SHL/Allsvenskan, the (financial) fear of relegation per se is removed. Consequently, the commercial playground is safer. Besides, the normative structure and the legislation (i.e. the right of a franchise) are firm and predictable, and produce an industrious milieu for the league, as long as there are consumers. In sum, the SIHA, SHL and Hockeyallsvenskan have to work in an uncertain normative structure with ad hoc solutions and commercial immaturity. More commercially mature sports and leagues have generally stricter internal regulations and legal predictability, and are also increasingly shaped by an external juridification process.